OREANDA-NEWS. January 14, 2011. Kyivstar was ranked first among telecommunications operators and second in rating The Ukraine’s Most Reputable Companies 2010.

The study was conducted by Ukrainian company Reputation Capital according to certified international technique Rep Trak™ used by Reputation Institute for global study of the by consumers’ confidence to the world’s largest companies.

In 2010 in the course of international study Global Reputation Pulse (The World’s Most Reputable Companies) 600 world’s largest companies from 32 countries representing 24 economical sectors were assessed.

Ukrainian part of the project was conducted in several stages. The criteria for inclusion of companies in the study were their gross income level and recognizability by public. Collection of data for the study was performed by network marketing agency ТНС in October 2010.

Oleg Kershis, Director, Reputation Capital:

"During several years together with Reputation Institute we conduct comparative studies of reputation of the Ukrainian largest companies. The results of such studies demonstrate that Kyivstar is constantly included in TOP 3 of Ukrainian companies with the best reputation in the market. High positions of Kyivstar indicate its systemic work on its reputation."

Zhanna Revnova, Corporate Relations Director, Kyivstar:

"Reputation for Kyivstar is its intangible asset. We strive to be the best, inspire, understand and bring joy to our customers. Proactive care values are shared by all company employees and the employees are constantly guided by them when taking decisions — both short-term and long-term decisions. It is thanks to better quality of services and high reputation customers like Kyivstar and the company constantly maintains leadership positions in the highly competitive telecommunications market of Ukraine."

Results of the study The Ukraine’s Most Reputable Companies 2010 were presented in the framework of Reputation Days 2010 that gathered representatives of international and local companies as well as authoritative experts in reputation management.