OREANDA-NEWS. January 5, 2011. To bring New Year's joy to orphan children, Bakcell, the first mobile operator in Azerbaijan together with “Birliya Dogru” Union for Support to Children with Disabilities and Deprived of Parental Care launched “My Dream SMS” campaign. The aim of this campaign was to realize New Year wishes of orphaned children. A child's New Year would not be complete without a Santa Claus. Children from four orphanages in Baku and Guba sent their holiday wishes to Santa Claus via SMS using the Mock-up phone installed in the orphanages. After the SMSes were collected, Santa Claus visited the orphanages and presented holiday gifts to children.

Sometimes children are in need of warm words, rather than gifts. Mobile Santa Clauses distributed flyers with Bakcell Star cut out at the Bakcell Service Centers. Those who wished to send their holiday greetings to children without parental care could write their wishes down on these Stars. The wishes were collected by Santa Claus and delivered to the orphanages. The authors of the most interesting holiday greetings will get prizes from Bakcell.

“Children are most vulnerable in society and in order for them to be heard, we launched this campaign. This is a nice way to bring joy to the children during the holiday season and to show them that we do care”, says Ineke Botter, CEO of Bakcell.