OREANDA-NEWS. December 29, 2010. Members of AB InBev team do their best to make responsible beer consumption an essential part of social life all over the world. Responsible drinking campaigns are organized by AB InBev in all countries where the company is present, including Russia.

Every year Sun InBev, Russian unit of AB InBev, supported by partners, governmental and public organizations is organizing social activities such as responsible drinking campaign, Don’t Drink and Drive programme as well as control for ban on under age drinking.

Before New Year’s Eve Klinskoe brand on behalf of AB InBev reminds that drunk driving is not acceptable. TV campaign at the main federal channels starts in December.

AB InBev wants to draw attention to the problem of drunk driving.

"Dream of Sun InBev is to be the best company in a better world. For us it means to be leading company in all fields including social initiatives. We support legal initiatives aimed at ban on under age alcohol consumption and toughening of measures of drunk driving punishment. In upcoming year Klinskoe brand on behalf of AB InBev will concentrate its efforts on Don’t Drink and Drive programme. We truly believe that our support of social drinking initiatives will lead to further development of social responsibility in the whole society” - says Andrey Gubka, VP Legal & CA CEE.