OREANDA-NEWS. December 20, 2010. A new hypermarket of "Lenta" network in Russia has been opened in town Aksay of Rostov region. Lenta in Aksaysky pr., 2, became the 38th object of the company. Investments in construction have made over 650 million roubles

"Lenta" in Rostov is a standard hypermarket with the total area of 12000 sq.m., of which shopping area occupies 8100 sq.m. 36 modern cash terminals will serve customers 24 hours per day, 7 days per week. For clients of the trade store, parking for 400 cars has been prepared. At the same time, the shop has certain specialties: a new system of shelves has been arranged, and a gastronomic island for cheeses and meat delicacies has been added.

According to Vyacheslav Ratkovsky, the Aksay hypermarket director, "despite the existing high competition in the market, "Lenta" plans to attract buyers with its high-quality goods and special offerings guaranteeing essential economy of the budget. Our discount program provides the buyers with significant discounts in each purchase: permanent customer card allows saving 5 % of the amount of each purchase, and the catalogue goods are sold on the average with a 30 % discount, and discounts may reach 70 % during seasonal actions".

Moreover, since December this year "Lenta" plans to start the program "Social card" which has been already applied in 18 cities. This program offers some extra discounts in the range from 3 % up to 8 % for socially-significant goods for the disabled, pensioners, mothers of large families and the needy, based on orders of the local administration. With allowance for permanent customer cards, the price for social goods may decrease for 12 %.

As well as in the other cities, "Lenta" in Rostov will be selling over 18 000 of goods: fresh vegetables and fruit, dairy products, meat, fish, grocery, own bakery products, goods for home and interior, clothes, footwear, audio and video appliances. Part of these goods will be represented by local suppliers.

Since the beginning of regional expansion, cooperation with the regional suppliers has become the strategic direction in the company’s development. "Lenta" began working with many of them long before its shop appeared in the Russian regional market. For example, the company has been working with Joint Stock Company "South of Russia", a Rostov company (brands "Gold sunflower seed", "South of Russia", "Avedov" "Zlato") since 2005. Traditionally, the Rostov manufacturers supply agricultural products of excellent quality to "Lenta", therefore this partnership is established on a long-term basis. Within the last two years, cooperation with the Askayskaya and Priazovskaya integrated poultry farms which supply products to the hypermarkets in Krasnodar, Volgograd and Astrakhan, has been developed. We must include to the list of most vigorous suppliers of "Lenta" Limited Liability Company "Pudoff", Limited Liability Company Trading House "Timosha" (Taganrog confectionery factory), Limited Liability Company "Aston", and others. By today, 41 enterprises of Rostov region are among our suppliers.

With opening of the hypermarket 260 residents have been employed, they receive good wages, social guaranties and opportunities for further professional and career growth. We are planning to employ 50 persons more in the nearest future.