Humor FM Radio Station Increases Its Reach
OREANDA-NEWS. December 16, 2010. Humor FM saw a notable increase in its reach in October 2010. According to KOMKON, the Humor FM daily reach was 788,000 listeners in October 2010, or 8.4% of polled Moscow residents aged 12 and up, whereas its weekly reach stood at 1,871,000 listeners, or 19.8%. Back in September, these indicators were 629,000 listeners, or 6.7%, and 1,645,000 listeners, or 17.4%, respectively. The increase in daily reach includes 159,000 listeners, whereas the weekly reach is up 226,000 listeners. The increase in Humor FM’s reach is supported by the latest TNS data.
Humor FM is part of the VKPM. Currently, this is the only Russian radio station whose concept revolves mainly around comedy and entertainment. Humor FM carries almost all top comedy shows presenting the best moments from the most popular televised, radio and printed projects. Humor FM is indispensable for listeners and advertisers. On the one hand, it’s a nifty radio comedy project, on the other it’s a one-of-a-kind professional nationwide concept with a great deal of mass appeal.
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