OREANDA-NEWS. December 15, 2010. Customers who most actively order meals from Planet Sushi’s special menu will get a chance to make a gastronomic trip to Singapore, organized with support from International Enterprise (IE) Singapore, Singapore Tourism Board (STB) and Singapore Airlines as part of the Singapore Cuisine Festival in July 2011, reported the press-centre of Rosinter.

Between November 17, 2010 and April 17, 2011, Planet Sushi restaurants offer its guests unique meals of the Singapore cuisine: Laksa soup, Jurong salad, Safari beef, Merlion dessert, and other new menu items worth taking a look at.

 The Singapore menu promotion will include a campaign called “One Step Closer to Singapore”, running across all the 109 Planet Sushi restaurants located in 21 Russian cities. The campaign organizers will choose 10 winners from those 140 customers who most actively order Singapore meals in restaurants (70 in Moscow and 70 regions). The winners will each get a pair of air tickets for a gastronomic trip to Singapore. Planet Sushi also guarantees 130 runner-up prizes for all the participants who have reached the final. See www.planetsushi.ru for the campaign’s details.

Said Ms Jaisey Yip, IE Singapore’s Centre Director in Moscow, “The Russian community is increasingly getting more cosmopolitan and receptive to Asian cuisine, including Singapore. Our food offers authentic Asian flavours and we hope that the menu promotion by Planet Sushi will help to complement the current Russian food offerings in the market. Such activities and exchanges will also enhance the understanding of the Singapore food culture among the Russians, which in turn contribute to the long-term economic relations between Russia and Singapore.” IE Singapore is the lead Singapore agency promoting the overseas growth of Singapore-based enterprises and international trade.

 "Singapore Airlines is happy to work with Planet Sushi on this campaign. Singapore is a cultural melting pot, with many different nationalities and ethnic groups adding flavour and colour to the various signature local dishes. Customers can enjoy an introduction to these local favourites when they travel on Singapore Airlines, and coupled with our award-winning inflight service, I am confident that winners will enjoy their trip immensely", said Singapore Airlines General Manager in Russia, Mr. Wong TeckHui.

The authenticity of the Singapore dishes stems all the way to the source of ingredients. The food items will be prepared using the food products by Singapore food manufacturer Prima Group. Singapore’s food products offer not just taste, but quality and safety to customers as well.