OREANDA-NEWS. December 15, 2010. SITRONICS Information Technologies, one of the leading suppliers of solutions, products and services in the sphere of information technology in the CIS countries and Eastern Europe, has completed the first stage of the account service process automation based on Oracle Siebel CRM at “SUBSIDIARY BANK SBERBANK OF RUSSIA”, reported the press-centre of SITRONICS IT.

As part of the project, a single front office for retail and corporate business based on Oracle Siebel CRM platform will be created. Processes of presale activities, banking products sales, after-sale servicing, marketing, call-center activities, managers’ working time and their efficiency management, troubled debt collection are to be automated. Information accumulated within the system will serve as the basis for business analytics system generation.

“Owing to the solution that is being implemented by SITRONICS Information Technologies, our customer relations specialists are provided with all the necessary information, can promptly and adequately react to all client’s requests without having to address product specialists and back office employees. They will not have to use a number of various systems for information search or transaction execution anymore. The bank’s management has received all the necessary tools to analyze performance of employees of the front office and servicing subdivisions. And a continuous and seamless loan credit automation process with the request status monitoring in the online mode will help us reduce the time spent on decision-making concerning provision of financing,” Sergey Adamenko, Deputy Head of the Board of JSC SBERBANK OF RUSSIA, noted.  

A single front office for corporate business employees has been established during the first project stage. Now specialists servicing corporate accounts and bank managers work with Siebel CRM. Account communications management and appointment scheduling processes, a single product catalogue, account segmentation, process of corporate lending with the automation of a loan application’s whole lifecycle have been implemented. The new system carries out banking product sales, from an opportunity registration to the execution of contracts and opening of accounts. Much attention has been devoted to the solution’s ergonomics.  

“Our specialists have integrated CRM with an automated banking system based on service-oriented architecture. This has made it possible to synchronize account information, transaction parameters and bank account information with the consideration of customer’s demands as to data protection. The system has also been integrated with the bank’s electronic archive, mail services and other key IT infrastructure components. We have also managed to provide for the high fault tolerance and reliability level of the solution,” Serhiy Tarasenko, General Director of SITRONICS Information Technologies in Ukraine, stated.