OREANDA-NEWS. December 06, 2010. Images "Punk. The German Way" and "Chaos. The German Way" developed by creative agency Ogilvy Group Ukraine were rated 1st in the nomination "Print" at the European festival Epica Awards 2010, reported the press-centre of Bank Forum.

Image advertising campaign of Bank Forum Commerzbank Group was aimed at promotion of the bank’s new positioning under the slogan "Business the German Way".

Epica Awards is one of the most prestigious international advertising awards judged by the trade press. 34 magazines from 27 countries were represented on the jury in 2010. This year, for the first time in the contest history, one of the nominations was won by an advertising agency from Ukraine. More on the contest and results: www.epica-awards.com

"Today we are the only universal bank with German capital in Ukraine, thus a decision was made to base our new positioning on our German ownership. Our image campaign is based on irony over a typical feature of the German character – highly organized nature. A preliminary survey showed that the "German" way of doing business is perceived as an advantage by Ukrainians when it comes to banking. We are glad that our boldness and unconventional approach brought us the main advertising award", said Lesia Dubova, Head of Marketing Communications Department of Bank Forum Commerzbank Group.