MEGABANK Named Most Popular Sections of Its Web-Site
OREANDA-NEWS. December 01, 2010. The greatest number of visits on the web-site of the PJSC "MEGABANK" was recorded in October. It was visited by 19,500 unique visitors. Since the beginning of the year the bank site was visited by more than 188 thousand people, 114 thousand of them were new visitors. Each visitor views an average 3.5 pages and spends on the site about 3 minutes, reported the press-centre of MEGABANK.
According to "Google Analytics", the most popular section of the web-site of the "MEGABANK" is "Collateralized property". 25% of visitors go to this section. 12% of visitors view only information on the main page, 5% go to the "Regional Network", 4% visit the section "Bank for individuals", 3,5% visit the section "Deposits for individuals", 2% go to "About" and "Contact Us". It is popular the section "Dematerialization of securities" which appeared on the site in June this year (5%).
During the survey conducted on the site of "MEGABANK" from October 23 to November 23, 46% of visitors said they went to the site for the first time, 22% said they use the site daily, 16% use once or twice a week, 16% more - once a month.
We analyze the geography of web-site visitors and found out that more than 90% is Ukrainians, 37% of visits are from Kharkov region, 23% - from Kiev and Kiev region, 5% - from Lviv, 4% - from Dnepropetrovsk, 2.5% - from Donetsk, 2% - from Odessa.
As the Chairman of the Management Board of "MEGABANK" Elena Zhukova noted that the bank's management systematically analyzes working efficiency of the bank's web-site and pays great attention to its improvement, update of the content. "Judging by the positive customer feedback, we are able to satisfy their demand for full and timely information on new products, offers, promotions, banking news. Working with Internet users we pay attention to the use of social networks and website optimization for search engines. The analysis of users' preferences and their activity is seriously help in planning and setting priorities", - said Elena Zhukova.
We would remind you that by the end of 2009 the web-site of PJSC "MEGABANK" took the third place in the competition of banking sites in Ukraine.
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