OREANDA-NEWS. October 26, 2010. VAB Bank has been able to attract more than 100 new payroll projects over the 3rd quarter. The increment on payment cards issued within the payroll projects reached 8.5 thousand, 1.7 times exceeding the Q2 issue. The number of cards issued in September was 2.6 times larger than in August. Bank analysts mark the increase in payroll card demand from learning institutions, which is an autumn’s typical trend, reported the press-centre of VAB Bank.

“For a large project, the Bank would place its ATM within the payroll project client’s premises, thereby automatically solving the problem of securing a friendly cash withdrawal terminal  for the client.  Furthermore, VAB Bank participates in the ATMosphere chain combining over 3,200 cash machines in all regions of Ukraine.  But the greatest advantage of our payroll projects is in allowing the client access to special service on other banking products, apart from the payroll programme proper,” Mr Aleksei Pisarev, VAB Bank payroll project unit manager, comments.

According to Mr Pisarev, employees holding payroll cards issued by VAB Bank tend to participate in various promotion campaigns.

“Such events involving prize playouts have become a tradition for the Bank, with the clients eagerly keeping track of our announcements at the Bank’s web page.  A payroll project is, apart from anything else, a reliable motivation tool helping top managers to improve loyalty of their managerial staff by issuing premium-class payroll cards that open access to loyalty programmes active throughout the world,” Aleksei Pisarev said.

VAB Bank has attracted all in all 418 payroll projects since the beginning of 2010, with the overall card issue reaching nearly 14 thousand.