OREANDA-NEWS. October 25, 2010. DIXY Group – one of the leading food and FMCG retailers in Russian Federation – announces the beginning of the federal scale promotion offering the second product at half price for more than 100 products.

The Company will execute promotion of such scale for the first time in its history. For three weeks, from October 19th till November 8th, the customers of all 577 DIXY stores in Central, North-Western and Urals federal Districts of Russia will enjoy buying more than 100 products with an attractive discount of 50% for each second product.

“We are proud to offer our customers more than 100 products, the second with a 50% discount”, says Danny Perekalsky, the Marketing Director of the DIXY Group. “After investing in our infrastructure, quality assurance processes and logistics for the last years, we are ready for the next step – offering our customers wider promotions with attractive prices, on top of the everyday low prices for their daily solutions assortment.”

This promotion will be carried out with the cooperation of the world and Russia leading producers, such as Procter and Gamble, Nestle, Unilever, Coca Cola, Craft, Danone and others with their leading brands, such as Tide, Nescafe, Lenor, Alpen Gold, Coca Cola, Actimel, Kalve and other.

The promotion will be communicated via TV commercials, by means of direct mail, and advertised at billboards, bus stations, “marshrutka” taxis, as well as inside the DIXY stores.