OREANDA-NEWS. October 08, 2010. The Bank of Moscow is official sponsor of the TV quiz game "What? Where? When?" broadcast by the First Channel.

For additional information support for partnership, in spring 2010, the Bank of Moscow launched a special dedicated Internet resources www.telezriteli.tv for the programme’s audience. The new entertaining and informative service allows anyone to become a member of the quiz game’s audience community.

A special forum has been set up on the new site for avid viewers of the TV quiz, questions are gathered and competitions held. Also posted on the site are advertising clips of the Bank, including a new one for broadcast during the Autumn season programmes.

In addition, the Bank of Moscow collects viewers’ questions through its branch network — all offices of the Bank accept letters containing questions for the TV team of experts.

The Spring season of the quiz began on 27 March and the Summer one on 15 May. During the year, there will also be a Winter season and an annual Final.