OREANDA-NEWS. October 07, 2010. SCM has decided to build a media group based on Ukraina TV channel.

At present Ukraina Media Group includes:

·          Ukraina national channel

·          Futbol sports channel

·          Donbass regional channel

·          Mediapartnerstvo (a sales house which holds exclusive rights for selling the advertising time of TV channels operating under umbrella of the Media Group)

·          Internet Holding Digital Ventures (portal TOCHKA.net)

In the future all SCM Group's new TV and Internet projects will be implemented in the framework of media group,  including:

·          Futbol+ sports channel to be launched in autumn 2010

·          movie channel to be launched in late 2010

·          own production house (a company producing in-house TV product, which is still in the making)

·          news channel to start broadcasting in 2011.

"Over the past three years SCM TV business has made good progress: Ukraina TV channel has grown into a strong national player and become the country's second button [1]. Besides, several channels have been launched. It means that its role in SCM Group is getting more important", noted Yekaterina Lapshina, SCM Director of Media of Business Development. "To ensure its further growth and maintain its leadership positions, we should use human and infrastructure resources of our channels and Internet projects in the most efficient manner as well as improve competitiveness of this business and obtain all possible synergies. For this reason we have made the principal decision to set up a media group".

To this end, SCM has transferred 99.999% shares of TRK Ukraina (Ukraina TV channel) to UKRAINA MEDIA GROUP.