OREANDA-NEWS. October 05, 2010. Bakcell is proud to announce that, based on the success of the Bakcell Stars’ initial SMS campaign to support Save the Children’s “Bird’s Stories” project, a second phase of the project has begun, reported the press-centre of Bakcell.

In April 2010, Bakcell together with Save the Children held an event in the Azerbaijan State Philharmonic Hall, which was followed by a SMS Campaign among Bakcell subscribers to contribute to the expansion of  Save the Children’s project. By simply replying to this short message that was sent from short code 1155, each Bakcell subsribers donated 1 AZN or 450 contours towards the campaign that raised 55,000 AZN.

With the generous support of Bakcell subscribers, Save the Children now expands theater activities and teacher training into 20 schools in five regions throughout Azerbaijan. Using theater to promote creative thinking about healthy behaviors, the “Bird’s Stories II” project will continue with its focus on improving cooperation, problem solving, effective communication, participation, and independent decision-making skills.

In addition to extending its geographic area of intervention, Save the Children will use professional actors and older students as active mentors of younger participants to produce thoughtful and stimulating theater performances. Working also with a selected group of teachers at these schools, five rayon-level theater competitions will be held at which the educational plays will be performed by children themselves. The five winning schools will then perform at the Gala Performance or the National School Theatrical Competition in Baku. This program will be implemented through the 2010-2011 school year.

“Bakcell Stars” is the Corporate Social Responsibility program of Bakcell, which aims to support children in need. Within the “Bakcell Stars”, Bakcell partners with four organizations: Save the Children, SOS Children’s Villages, United Aid for Azerbaijan and Social Services Initiatives.

Save the Children is the world’s leading independent organization working to defend the rights and improve the lives of children in over 120 countries. Save the Children’s multi-sector programs, including education, child protection, health & nutrition, economic opportunities and relief that have positively impacted on lives of over 1 million children and their parents in Azerbaijan since 1993.

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