OREANDA-NEWS. October 04, 2010. DIXY Group received the Private Label Competition award of the Retail TM AWARDS 2010 in the Best Fruit and Vegetable Product category.

The award-winning product is fast-frozen cauliflower produced under the private label Vegetable Family (Ovoshnaya Semeyka).

The competition was held within the framework of the 19th World Food 2010 International exhibition and the Retail Center special project. The jury that evaluated the products during the competition included representatives of the ROSTEST-MOSCOW (the expert examination partner of the Institute of Nutrition of the Russian Academy of Medical Sciences), the Union of Independent Retailers of Russia, the Retail Trade Companies Association, the Institute for Agricultural Market Studies and various Russian and foreign marketing and branding agencies.