OREANDA-NEWS. September 20, 2010. The wellness project “Do Not Delay” (“Nedelsk”) and Danske Bankas present the first charity card in Lithuania. Everyone who acquires the card will be personally contributing to the fight against breast cancer in Lithuania, reported the press-centre of Danske Bankas.

‘The card has been introduced not accidentally. During eight years that the project has been running, it brought together a group of socially responsible individuals and companies wishing to help those who are in need of support,’ Arturas Zuokas, the founder and manager of the public enterprise Azzara, which supports the project, said when presenting the new initiative. According to him, the card will be yet another opportunity to fulfil the mission of "Do Not Delay"– to encourage women to go for check-ups and to advocate a sustainable lifestyle.

Each person who acquires the “Nedelsk” card will be free to decide on the form of charity, opting either to allocate 1 percent of the amount spent per month or 1 percent, but not more than 10 LTL, to the prevention of breast cancer. The decision to allocate a portion of money can be withdrawn at any time.

Jurate Nedzinskiene, director of Danske Bankas Private Banking Service says, ‘We are happy and proud to be able to contribute to this honourable project not only by issuing this payment card, but also by directly participating in the project. Danske Bankas will allocate more than half of the charges for the issue and administration of the card to the prevention of breast cancer’.

Mr Zuokas hopes that the card will be obtained not only by socially responsible people, but also by those who take daily care of their health (rather than care for their health only when illness strikes). He points out that all money from payments made by “Nedelsk” cards will be dedicated to the wellness of Lithuanian women and not project administration. Statements for the use of money will be regularly available on the website of the project (www.nedelsk.lt).

Charity cards are popular all around the world. They are issued by large international humanitarian and charity organisations, various movements, and local organisations operating within a single city.