OREANDA-NEWS. September 06, 2010. The business representatives of KAMAZ’s dealers have completed a three-day course of special study at KAMAZ’s Corporate University and the Regional Institute of Advanced Technologies and Business.

The company’s sales system moved to a brand new level due to an activity in the Russian and foreign markets of automotive vehicles, an increasing competition and the introduction of a model range of modernized KAMAZ vehicles to the market. Therefore Leasing Company KAMAZ and KAMAZ FINANCE AND TRADING COMPANY initiated this event.

During three days the dealers’ commercial officers were trained to upgrade their professional skills as sales managers. They considered the issues of sales ideology and techniques, and also – process control at the training. From technological and economic points of view, the participants of the seminar studied a degree of KAMAZ vehicles’ competitiveness in the modern market and innovative changes which KAMAZ’s designers plan to make in the construction of vehicles.

The commercial representatives also studied the fundamentals of leasing. Leasing is a proved and, at the same time, rather promising and actively developing activity of KAMAZ’s customer affairs. In 2009, according to the Russian Association of leasing companies, Leasing Company KAMAZ took 1st place in the segment “Road-Building Equipment”, 3rd one in the segment “Machine Building Equipment”, 7th in the segment “Leasing of Motor Transport”, and 13th in the whole Russian leasing market by volumes of the new business. Besides, by version of Expert RA Rating Agency, the company ranked third among top 20 best leasing companies working with medium-sized enterprises.