Lidskoe Pivo Invested 975 000 Euros in Trade Marketing in 2010
OREANDA-NEWS. September 3, 2010. Belarusian OJSC Lidskoe Pivo brewery has invested 975,000 euros in trade marketing in 2010, Director General of OJSC Lidskoe Pivo Audrius Miksys told.
The money was spent on branded refrigerators, pavilions, furniture, sales equipment, etc.
Lidskoe Pivo, based in the Grodno Region, reported a 12.8% increase in output to 3.21 million decaliters in January-July 2010.
Supplies to the domestic market went up 11.7% on the year to 2.950 million decaliters.
OJSC Lidskoe Pivo exports amounted to 328,600 decaliters, up 140% on the year.
OJSC Lidskoe Pivo accounted for 14.4% of the Belarusian beer output in January-July.
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