OREANDA-NEWS. September 03, 2010. "MEGABANK,PJSC" continues stage-by-stage realization of rebranding which supposes changing of constituents of brand : logotype, visual registration of brand with the change of positioning, reported the press-centre of MEGABANK.

As of late August, 2010 5 branches of the bank, 6 points of reception of utility bills are already executed in a new corporate style. In addition, the reconstruction of facade of head office of "MEGABANK,PJSC" is complete.

Reference. The decision about realization of rebranding was made after including in the shareholders of "MEGABANK, PJSC" of the European bank of reconstruction and development, German credit establishment for renewal (KfW), International Finance Corporation (IFC).

Three points in the new logotype are three basic principles of work of the bank. The first symbolizes stability and European approach to work, second is a trust and friendliness, third - dynamics, innovations and permanent aspiring to development. A dark blue color is a color of stability, red is that of energy. All 200 branches and affiliates of the bank will be executed in the new style.