OREANDA-NEWS. August 31, 2010. Following its customer focus development strategy, the insurance company ROSNO has launched a new version of its website www.rosno.ru, which meets the growing needs of its clients in web communications and takes into account the dynamics of development of the digital environment. ROSNO’s new website will render the company’s services more comprehensible and accessible for the clients, and it will make the first step towards creating a digital point of contact between the client and the insurer on such issues as sales, customer support, and settlement of insured accidents, reported the press-centre of ROSNO.

The growing popularity of digital technologies in the financial sector has become one of the main catalysts for the development of a totally new website designed to become not only a source of information for consumers, but also an interactive tool enabling communication with clients on any arising insurance issues.

The new website was developed by Artemiy Lebedev Studio, which had created ROSNO’s first website back in 1998, jointly with ROSNO team. The development process capitalized not only on the modern trends prevailing in the Russian Internet, but also on the expertise accumulated by Allianz Group, ROSNO shareholder.

The website’s intuitive navigation and unique design generate additional competitive advantages for ROSNO and reflect the company’s customer focus. Graphic elements and the well-thought content presentation structure make perception of the website easier, and interactive services guarantee communication with the company in any convenient manner, thus saving the clients’ time.

"Every day, we see the growing number of clients who treat the Internet as the most convenient way to communicate with the company", notes Ms. Svetlana Beri, Head of the Digital Competencies Department in ROSNO. "Therefore, launching a new website, we sought to create a full-fledged resource enabling the client to resolve all important issues using a simple and convenient web interface. The development of new services does not only generate additional advantages for our consumers, but it also optimizes business processes inside the company. Soon, the company will launch the already tested online advice modules, geotargeting, quick calculation, and other interesting functions".