OREANDA-NEWS. August 12, 2010. The summer season of open-air festivities in Latvia is drawing towards completion. This year it was specially full and motivated people to participate and enjoy the sunny weather and varied events. Also Latvijas Krajbanka this summer actively implemented its strategic principle – to be the nearest bank not only for its clients, but also for all residents of Latvia. During the whole summer the bank has participated in implementation of many essential cultural and social events, by devoting special attention to collaboration with Latvian municipalities, by supporting and motivating traditional events and establishing new traditions, reported the press-centre of Latvijas Krajbanka.

The summer began with Latgale Song Celebration – the continuation of tradition of General Song Festivity, and participating of Latvijas Krajbanka in the Song Celebration was quite traditional. The Bank has supported the wish of Sigulda to bring the Opera music, organized by Dainis Kalns, back to its traditional venue.  In its turn Salacgriva with participation of Krajbanka has become richer by one beautiful and precious event – the local residents and town guests enjoyed Salacgriva classical music festival and master classes organized by Moscow virtuosos to the students of music schools. This year Balvi was chosen to be the venue for meeting of amateur theatres, in Livani the festivity started with opening of a new production unit - “Livani Carbon”, the bank was also present at Livu market in Liepaja and at Sabile Wine Celebration.

This summer town festivities were celebrated especially actively in Latvia, they were differently bright and attracted participants by the activities characteristic only to the specific town. The venturous visitors of Cesis town festivity could participate in the Monopoly tournament organized by Krajbanka all day long, the residents of Rezekne competed in the Krajbanka money pot race, in Gulbene the bank greeted young residents of Gulbene – children born in Gulbene within the last year, Jekabpils library received a gift from the bank within the town festivity – the books. Several events were decorated also by the Krajbanka air-balloon.

In its strategy the bank considers participating in cultural and social life of its clients as crucially important, therefore this year the bank participated in the organization of the open-air festivities in the municipalities of Latvia.