OREANDA-NEWS. August 05, 2010. Continuing the process of rebranding, Amrahbank has introduced a new slogan - Amrahbank. Size Aciq ve Aydin Bank (Amrahbank. Open and Transparent to You).

The Bank informs that the slogan is based on its renewed strategy and reflects principles of new corporate image.

Amrahbank started the process of rebranding in 2009 and creation of strategic partnership with Bahrain-based International Investment Bank (IIB) preceded to that. In 2008, the IIB acquired a 49% equity stake in Amrahbank. In the being-developed brand Amrahbank uses the crossing of such principles as ‘transparency-openness’ and ‘simpleness-efficiency’.

The logo created in the process of rebranding symbolizes the combination of traditions of the Orient and innovations of the West. Green color in the logo reflects the oriental traditions and Islamic values, while the modified blue implies innovations of the West in the synthesis with the previous corporate color of the Bank.

As part of new corporate image and strategy of the Bank, the slogan combines the values of Amrahbank’s simplicity and accessibility for its customers, as well as its openness to co-operation and transparency of information.

Established in 1993, Amrahbank is one of the first and leading commercial banks of Azerbaijan. The Bank renders a wide range of services to its clients (individuals and legal entities), including opening of deposit accounts, loans, money transfers. Amrahbank has one of the most extensive branch networks in the country. To date, the Bank has 23 operating branches and two sub-branches.

Strategic partnership with the International Investment Bank (IIB), has played a key role in Amrahbank’s further development in many areas, including corporate governance, international cooperation and quality products and services.