OREANDA-NEWS. July 21, 2010. Leading Estonian service industry companies have established a new business association, the Estonian Service Industry Association, with the aim of unifying and enhancing the competitiveness of high value-added service providers, reported the press-centre of SORAINEN.

Recently 23 sector leading firms in the Estonian service industry established a new business association, the Estonian Service Industry Association (in Estonian Teenusmajanduse Koda). SORAINEN is a founding member of the new organisation. Moreover, SORAINEN specialist counsel Allar Joks was elected a board member of the Association.

“The Association was formed to bring together the sector’s forward-looking and progressive companies, to jointly contribute towards developing and enhancing the international competitiveness of the Estonian service industry,” notes Allar Joks. “The initiative to invest in employees and create knowledge intensive jobs improves the quality of the whole service industry and thereby also develops the legal market.”

Senior partner Aku Sorainen adds: “For years we have contributed to developing an entrepreneurial spirit among companies as well as educating students to become tomorrow’s leaders. We joined the Association to promote the attractiveness of the Estonian knowledge based service industry in a wider international perspective.”

The statutory objectives of the Association are as follows:

to bring together corporations which create value through people and investment in a highly educated workforce and which are interested in helping the Estonian service industry to face challenges and seize opportunities for globalisation;

to strengthen the voice and status of the service industry in Estonia;

to develop the Estonian economic and legal environment to enhance the competitiveness of the Estonian service sector;

to promote investment in human capital;

to represent, promote and protect members’ interests.