OREANDA-NEWS. July 06, 2010. Mobile TeleSystems OJSC (“MTS” – NYSE: MBT), the leading telecommunications provider in Russia and the CIS, announces that it has won the 2010 Meffys Mobile Entertainment Award in the “Cross-Platform Technology” category for Omlet.ru content portal.

Omlet.ru content portal was launched by MTS in the fall of 2009, offering a large selection of licensed movies, music and games for mobile and computer users. The portal was recognized by Meffys for its “dual delivery” system, whereby purchased content can be downloaded to both a mobile device and a computer. Omlet.ru offers a high degree of interoperability between mobile devices and PCs / laptops as well as the necessary flexibility in terms of access networks (e.g. EDGE or UMTS/3G) and phone models.

"Congratulations to MTS for creating a digital content store that offers an all-round entertainment service with a simple SMS payment method, optimized for both mobile and PC," said Rimma Perelmuter, MEF's Executive Director.

Pavel Roytberg, Director of Products and Services at MTS, commented: “We are honored to be recognized for the second year in a row by the prestigious Meffys award. This demonstrates our leadership in the field of valued-added services (VAS) in the Russian market. Mobile content and data services are central to MTS’ future growth, and we are focused on developing leading-edge solutions for our customers and enhancing their mobile experience.”

Other companies nominated in the “Cross-Platform Technology” category of the 2010 Meffys were Gracenote, Hungama Mobile, IMImobile and Infrared5. The Cross-Platform award recognizes companies that are creating and enabling a cross-platform experience whilst demonstrating optimized mobile offerings for the consumer. Award winners were announced in London at a gala dinner on June 21, 2010.

Previously, MTS won the 2009 Meffys Mobile Entertainment Award in the “Search & Discovery” category for the MTS Super Search product.

Meffys Mobile Entertainment Awards is an annual recognition for the greatest achievements in mobile entertainment. The awards are organized by the Mobile Entertainment Forum. The Forum was formed in 2000 to represent companies throughout the entire mobile entertainment value chain. It is the global trade association for the mobile media industry and takes a proactive role in thought leadership, best practice initiatives, regulatory policy and the sharing of knowledge to deliver competitive advantage to its diverse membership. Currently, there are over 80 members of the MEF, including such companies as Vodafone, Verizon, O2, T-Mobile, Jamba!, Qualcomm, EMI Music and Universal Mobile. MTS joined the MEF in 2010.