OREANDA-NEWS. June 25, 2010. Wheat flour under PAVA trademark produced by the grain processing company of the same name is now available in chain stores “Polushka”. One of the largest retail chains in the Republic of Bashkortostan has included PAVA flour in 2kg pack in its assortment range of products.

Grain processor PAVA started working with retail chain “Polushka” in 2009 by shipping Altay-Batyushka flour (the company’s most popular brand). Today Altay-Batyushka flour is sold through the retail chain in 2kg, 5kg and 10kg packs.

"Availability on the store shelves is the most important factor in market promotion of a product. Considering present-day conditions and the fact that the major volume of sales is now associated with chain stores, being available in chain stores is an integral part of promotion.– says OJSC PAVA’s CEO Andrey Ananin. – The company is oriented towards both regional and nationwide retail chains. Each of them has particular set of requirements for the potential partner that are not easily met by producers. We follow flexible approach and that’s why we can stick to the shipment requirements the retail chain imposes. We offer a wide assortment range and in some respects we are unique on the market. We guarantee quality and stability".