OREANDA-NEWS. June 04, 2010. The new marketing campaign of Latvijas Krajbanka offers to see the business world with brand new eyes and to try it yourself. The campaign is devoted to the offers for self-employed persons and businessmen, as well as to companies. New and especially beneficial terms are being offered to the services within the campaign, thus diminishing companies` expenses for money transfers, reported the press-centre of Latvijas Krajbanka.

The dog gambolling plenty, the mouse making first steps in the world of cheese, and the cat crooking for the fish from aquarium are the visual metaphors, the aim of which is to remove the aura of unyielding heaviness or inevitable bad luck from business. „Even if we recognize that business is not the easiest option to start work at or to continue managing existing companies at, the actions always open opportunities, which neither awaiting nor inactivity has.  It is used to say, that brave people do not live long, but they don’t live cowardly at all,” explains Imants Frederiks Ozols, the head of Product Development and Marketing Division.

The new offer is significant with a range of products for the self-employed persons or the businessmen. Representatives of many professions are already working as self-employed persons, frequently even no realizing it, or due to the shyness calling it doing catchpenny jobs. Krajbanka believes that one person, who can every day bravely search for clients and offer them services – whether it is translator, private teacher or repairs expert, is actually an enterprise. Today we offer them convenient and cheap possibility to use the bank products. Maybe already tomorrow they will expand their activity, by registering a whole company, and will become employers not only for themselves, but also for other persons.”

It is important that the marketing campaign of Krajbanka is characterized not only by new advertisement and slogans, but also by several especially beneficial offers to businessmen and self-employed persons. For instance, new enterprises are being offered to make transfers in lats to the clients of any bank for six months free of charge. The price set for businessmen is considerably lower than when choosing those services separately. 

Latvijas Krajbanka is a universal network commercial bank offering full range of services for companies and private individuals, for residents and non-residents. The Bank has widest client service centre network throughout Latvia, allowing servicing clients easily and quickly in all towns and regions of Latvia. For the time being there are 114 clients service centres in Latvia, 33 of which are the mini banks, thus ranking Krajbanka first place among Latvian commercial banks.