OREANDA-NEWS. May 24, 2010. According to information from the latest wave of research by TNS (Taylor Nelson Sofres) Media Research (January-March 2010), the Avtoradio’s daily audience across Russia numbered 9,600,300. Compared to the same period of the previous year, Avtoradio’s ratings were up 10%, or in real terms 896,000 listeners.

In January-march of 2010 Humor FM’s daily audience increased 47% compared to the same period of 2009 – a growth of 1,661,000 listeners! For the period January-March 2010 this was the biggest increase in audience numbers of all the network’s radio stations, and an absolute record for Humor FM for its entire broadcast history. All together in January-March 2010, 5,262,200 people listened to Humor FM every day.

Radio ENERGY was evaluated by TNS for the first time at the national level, and immediately grabbed 3.1% of the daily audience, surpassing even stations such as Maximum, Serebranny Dozhd, and Dobrye pesni. Radio ENERGY’s audience across Russia for January-March 2-1- amounted to 1,856,700 listeners.

In January-March 2010, the combined daily audience (Daily Reach) of all VKPM radio stations amounted to 23% of the entire population of the country of 12 years old and up – 13,846,000 people.
The combined weekly audience (Weekly Reach) of VKPM radio stations in Russia was 49.3% of the total population of the country of 12 years and older – 29,604,000 people.