OREANDA-NEWS. May 04, 2010. The leader in apparel business in Lithuanian and Baltic markets Apranga Group is opening a new Emporio Armani luxury boutique which will be offering Emporio Armani collections for men and women as well as Armani Jeans collections, accessories, glasses, watches, jewellery and beauty products in the old town of Tallinn at Parnu mnt. 10/Vaike-Karja 12.

The first Emporio Armani store in Tallinn was opened under a franchise agreement with Giorgio Armani S.p.A. in autumn 2006. However, in December 2009, Apranga Group made a decision to move the store with a smaller area to the prestigious part of Tallinn old town where luxury boutiques are concentrated in order to optimise the areas and costs of the stores managed.

According to Rimantas Perveneckas, Apranga Group Director General, Emporio Armani in Tallinn is among the most beautiful and modern Apranga Group stores in the Baltic States. This spring, Apranga Group is strengthening the sector of luxury goods in Tallinn by implementing two projects - Emporio Armani and Hugo Boss - and hopes to be successful in establishing in this segment and attracting more customers to it.

The first Emporio Armani store in the Baltic States was opened by Apranga Group in Riga in August 2004. It was also the first Emporio Armani store in Eastern Europe. In six months, Emporio Armani was opened in Vilnius as well.

Armani Group is among the leading global manufacturers of fashion and luxury goods. Armani Group not only manufactures several lines of apparel for men and women but also offers accessories, watches, glasses, jewellery, perfume, beauty products, apparel for children and items for home interiors. The patented trademarks of Armani Group are known all over the world - they are Giorgio Armani, Armani Collezioni, Emporio Armani, AJ|Armani Jeans, A/X Armani Exchange, Armani Junior and Armani Casa. In 2008, the turnover of the Group amounted to EUR 2.517 million. Currently, Armani Group operates 13 factories and has over 5,000 employees. In total, over 500 stores, including 171 Emporio Armani stores, operate in the world. The first Emporio Armani store was opened in Milan in 1981.

Apranga group is among the largest retail trade companies in the Baltic States. Apranga Group represents 40 best-known trademarks of European apparel manufacturers and works under franchise agreements with Zara, Hugo Boss, Emporio Armani, Ermenegildo Zegna, Max Mara, Mango, Bershka, Pull and Bear, Mexx, Stradivarius, s.Oliver. Currently, Apranga Group manages 107 stores: 71 in Lithuania, 28 in Latvia and 8 in Estonia.