Baltika Breweries Starts Production of ‘Life Spring’ Bottled Water
OREANDA-NEWS. April 28, 2010. At the end of April, Baltika Breweries will launch a new product on the market — Life Spring bottled water, drawn from artesian wells in
In these unstable economic conditions, where regulation of the brewing sector is intensified, Baltika is finding new ways to strengthen its market position. Diversifying its brand portfolio, developing non-beer segments — these are the elements of Baltika’s long-term strategy.
"In launching Life Spring bottled water, Baltika is strengthening its position in the non-beer segment," noted Denis Sherstennikov, Baltika Vice President for Marketing. "Last year we launched a successful new product — the naturally-fermented kvass Khlebny Krai; now we are offering our customers the bottled artesian water ‘Life Spring’."
Life Spring water is drawn from 80-metre-deep artesian wells in the city of
Life Spring water is intended for daily consumption.
Life Spring sparkling and still water will be produced in 0.5-litre and 1.5-litre bottles. Baltika Breweries plans to gradually enter the water market, beginning with test sales of Life Spring in the European part of
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