OREANDA-NEWS. April 26, 2010. ALIDI Group, leading Russian provider of logistic and distribution services, made the first delivery of Wrigley goods in the Vologda region.

ALIDI and Wrigley have been partners since October 2006, when the companies concluded first logistic contract. Since that time the scope of logistic operations according to the contract has increased twofold. On November, 2007, ALIDI and Wrigley expanded the cooperation: ALIDI became Wrigley distributor in Saransk, than in 2008 Wrigley’s sales department was opened in Vladimir; on June, 2009 ALIDI started sales of Wrigley goods in the Nizhny Novgorod region.

Wrigley – is the most rapidly developing contract in the pool of ALIDI distribution contracts. The business model of Wrigley doesn’t resemble any of the current contracts nor P&G, neither Nestle.

During the years of cooperation ALIDI always met the requirements of the manufacture. The growth of the Wrigley sales volume and the increase of the market share proves this fact. Successful launch of IT solutions, recommended by the partner – is also the reason why Wrigley often chooses ALIDI to implement a number of projects. That was the case in Vologda where ALIDI made first sale if Wrigley goods on March, 29, 2010.

"The successful startup of the project is due to the efficient cooperation with Wrigley representatives. We acted according to the plan adopted beforehand and we took into consideration the experience of the previous startups. The Vologda region offers lots of opportunities to promote Wrigley goods on the market and we are ready to make use of them”, – tells Alexey Kolegov, Commercial Director, ALIDI group.