OREANDA-NEWS. April 26, 2010. Subsidiary Bank Sberbank of Russia is the fourth by the "Recognizable Image" parameter. It is not the first time when the Bank becomes the participant of the Exclusive magazine implemented research. "The rating of 50 companies with the best reputation" is being developed since 2004, reported the press-centre of KASE.

"The bank strategy can be expressed by words - clients oriented approach, - said Oleg Smirnov, the Bank Board Chairman". - The main objective is to become for our clients not only the source of funding, but also the main partner and friend. The image is also very important for the Bank as well as the good reputation, financial reliability and good service. The marketing researches proved that the bank reputation is the main factor influencing on its selection".