Stella Artois Holds Consumer Promotion
OREANDA-NEWS. April 14, 2010. "Stella Artois", the official partner of the Cannes Film festival, is launching the consumer promotion "We will meet in Cannes! ", and the grand prize is the VIP-trip for two persons to the world famous film festival, reported the press-centre of Stella Artois.
There is unique chance for judges of the most popular Belgian beer in the world "Stella Artois" and true experts on a qualitative cinema to plunge into atmosphere of one of the most prestigious festivals all over the world - the Cannes Film festival.
"Stella Artois" conducts the consumer promotion "We will meet in Cannes! " from 18th of March till 25th of May, 2010 in the largest Russian cities. The consumer promotion is supported by the integrated advertising campaign including placing on TV, in the outdoor advertising, the Internet, the print press and in the outlets.
Under the consumer promotion with the mechanics "Gift for Purchase" all participants of the action can get the guaranteed prizes with symbolic of the Cannes festival. Each prize will emphasize the sophisticate taste of its owner.
The VIP-trip for two persons to Cannes will become the deserved reward the winner of the action: living on the villa Manoir de L ' Etang a XIX-th century on Cote d'-Azur, the personal stylist, flashes of cameras, a red path, world film elite stars and a legendary the Film Festivals Palace – there is not full list of that waits for the happy winner.
The brand "Stella Artois" traditionally supports the brightest film events all over the world and of course the Cannes Film festival from its number. We are glad to give the possibility to the Russian judges of the beer Stella Artois to plunge into atmosphere of a legendary film festival and to take pleasure in taste of a favorite drink at the cinema stars side", Inna Pohodnya speaks, the Manager of group of license brands.
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