OREANDA-NEWS. April 13, 2010. Parex banka has received an award from the Praise Good Services! campaign as one of the most highly praised companies in the financial sector. In Riga, the greatest amount of praise was received by the Laimdota and Citadele branches, while elsewhere, the same was true for client service centres in Daugavpils, Gulbene, Rezekne, Saldus and Jekabpils. Clients particularly praised the individualised and polite attitude shown by client service specialists, reported the press-centre of Parex banka.

Parex banka board chairman Nils Melngailis: “Parex banka very much appreciates the trust which its clients invest in it, and the praise that has been given offers additional stimuli for our employees. High-quality services are one of the bank’s standards, and since the state took over the bank, we’ve tried not only to preserve, but also to improve that level of quality. Client service standards will remain important after the bank is restructured into two parts.”

The “Praise Good Services!” campaign presented the Parex banka with a diploma and a set of stickers reading “Our Clients Praise Us in 2010.” These will remind employees and their clients that relations with clients are the greatest priority for the bank. Other companies in the financial sector to be rewarded included Swedbank and the Balta AAS insurance company. The “Praise Good Services!” campaign took place in March, with the people of Latvia being asked to devote more attention to the culture of client services in the country so that the best services could be praised.

67 companies and institutions which cover nearly 1,000 client service institutions in Latvia took part in the campaign. The full list can be found at www.labsserviss.lv. The campaign attracted a great deal of public attention, and the large amount of praise that was given to the various participants led organisers to conclude that public opinion is changing in a positive direction.

Parex banka is also proud of the fact that it has received the title of best bank in Latvia in eight categories in the Euromoney survey which focused on private banking services. Parex bank was the only bank with domestic capital to be nominated for these titles in the Nordic and Baltic region.