OREANDA-NEWS. March 26, 2010. Pulkovo Airport has conducted a panel discussion concerning the matters of transport journalism and corporate PR for the participants of Russian Public Relations Students Association.

During the panel discussion the students and  press service of Pulkovo Airport discussed the matters of PR department management in big company, the features of PR specialists work in the sphere of transport, interaction of airport press service and mass media. PR specialists of Pulkovo Airport Olga Antipova and Elina Sindina also told the students about the work features in the crisis situations, shared the experience of arrangement and conduction of the great events with the assistance of the lead native and foreign mass media.

The matter of social programs implementation and its influence on the creation and support of the positive image of the company became an important topic of the discussion.

"The communication with the students is always an interesting exchange of the ideas that allows comprehensively to estimate the working processes and introduce into day-to-day activity new creative ideas. We consider the possibility to conduct such meetings on the regular basis from our side", – says Olga Antipova, lead specialist of Pulkovo Airport press service.