OREANDA-NEWS. March 25, 2010. TNK-BP announced today the launch of a new multifunctional service station in the Moscow region in the framework of the strategy aimed at expanding its retail network operating under the BP brand. The new site is the ninth station opened since the first three months of 2010 in Moscow and in the Near Moscow region.   

The strategy of expanding the BP-branded retail network is aimed at increasing the company’s presence in the premium segment and provides for the opening of fifteen more service stations in key areas by the end of this year. The majority of the newly opened sites are located in Moscow and in the Near Moscow region on the highways leading to large cities. They were created by upgrading service stations which had previously operated under the TNK and Slavneft brands.

“Further expansion of the BP-branded retail network in the premium market segment in the Moscow region will be achieved through construction of new sites as well as through modernization of the service stations which currently operate under other brands. We will also develop the retail network working under the TNK brand, — said Amir Feyzulin, Vice president, Marketing, TNK-BP. – By 2011 all TNK-branded sites will have been renovated under a new offer, and ten new stations will be built in the next eighteen months.”

In 2010—2011, TNK-BP plans to invest more than 2.7 billion roubles in development of its retail network in Moscow and the Moscow region.

Notes to editors:

In addition to supplying high-quality fuels, all BP retail sites offer their customers a wide range of goods and services at the BP Connect shop and the Wild Bean Cafйs. The Wild Bean Cafйs at the newly opened service stations have new visual standards. BP Ultimate fuel which is available at BP retail sites belongs to a new generation of BP fuels and delivers improved engine power at the same time reducing sulphur emissions into the atmosphere. According to 2009 results, 40% of customers who filled up their cars with 95 and 98 octane rated petrol at  BP- branded sites  opted for BP Ultimate.  

New customer offer at TNK-branded service stations includes such additional services as 24-hour TNK Express shops, coffee machines, tire inflation stations etc. Retail sites operating under the new offer sell TNK Pulsar, a new branded fuel with 95 octane rating which has improved environmental characteristics and a greater cleaning power than ordinary fuels.