OREANDA-NEWS. March 18, 2010. International Bank of Azerbaijan (IBA) and American Express today announced that IBA will start issuing The Platinum Card®, one of the most prestigious cards in the world, reported the press-centre of IBA.

This premium product will be offered for the first time in the Azerbaijani market, providing a rich set of privileges to Cardmembers both locally and whilst travelling abroad.

The Platinum Card is designed for the most affluent segment of the Azerbaijan population and, initially, it will be distributed by invitation only to IBA’s most important customers.

The benefits and features on the Card are innovative and unique to the market and were developed to satisfy the needs of high profile customers with a demanding, luxurious and busy lifestyle Key benefits include a world-class dedicated, multilingual servicing unit that is available 24 hours a day, 7 days a week, ensuring all customer enquiries are handled in the most personal manner, and numerous prestigious travel, lifestyle and insurance privileges.

“I am delighted to announce the launch of the Platinum Card,” said Rovshan Kerimov, IBA Deputy Chairman. “By partnering with American Express, one of the world’s leading premium brands, IBA is able to bring an innovative product to the Azerbaijan market that best matches the discerning needs of our customers. The exclusive right to issue the American Express Platinum Card in Azerbaijan will help increase IBA’s competitive advantage when looking to penetrate the top affluent segment.”

“We are extremely proud to partner with IBA to offer this outstanding credit card product in the Azerbaijani market,” said John Wills, Business Director, American Express. “The travel, lifestyle and financial needs of affluent Azerbaijani clients are sophisticated and demanding. The new Platinum Card addresses their needs by offering international premium servicing for Cardmembers whether they are shopping at home or traveling abroad."

The Platinum Card launched provides a number of benefits and services that are unprecedented in the Azerbaijan market. The Platinum Card also offers several core benefits associated with the American Express brand and products around the world.

Superior service and exclusive travel and lifestyle privileges include:

Platinum Service - a dedicated team of travel and lifestyle experts who can do everything from booking flights, hotels and restaurants to ordering flowers and getting theatre tickets.

World Class 24/7 Servicing - in Azerbaijani, Russian or English. International emergency assistance and urgent Card re-issuing when required.

Lounge Access - free, unlimited access to over 600 VIP airport lounges worldwide with Priority Pass.

Outstanding Travel Insurance - One of the most comprehensive global travel insurance benefit packages available.

Exclusive Attractive Travel program - benefits for Cardmembers in the finest hotels around the world,, special fares by bmi airline,and attractive offers from other travel partners.

Delightful Lifestyle Advantages - first-class dining and shopping privileges in Azerbaijan and internationally.

One Free Supplementary Card - so you can extend the benefits to your partner, family or friends.

No deposit is required for the card.