OREANDA-NEWS. February 19, 2010. As it was informed in AmCham, the goal of this project is to increase exports of Moldovan products by targeting the Diasporas of Eastern Europeans living in the United States, Canada and Western Europe who are already aware of the quality of Moldovan products.

To give an idea of the potential of this market, the Diaspora of CIS and Eastern Europeans living in the U.S. is nearly 20 million. Canada and Western Europe also offer significant target populations who might be interested in purchasing Moldovan products. Supported by CEED project financed by USAID and the EU-funded SEPIA project, AmCham Moldova has developed a catalogue of products produced in Moldova for export that includes product descriptions, pricing and companies’ information. For the first edition, 31 Moldovan companies were selected to be promoted abroad.

These are specialized in the fields of economy specific to Moldova, such as: agricultural foods, wine products, soft drinks, cosmetics, textile industry, producers of carpets and toys. The companies, included in the first edition of the catalogue, were selected taking into account such criteria as: company’s positive reputation, export orientation, quality certificates possession according to the legislation in force. The Catalogue will be distributed to almost 2000 ethnic grocery stores and shops that serve the Diasporas living in the United States, Canada and Western Europe. The information will be updated each year.

The catalogue will also be available in an on-line version www.productsofmoldova.md. AmCham is a nongovernmental nonprofit association of private business in Moldova. As a member of the 112 AmChams worldwide, the mission of the AmCham is to promote American trade and investment in Moldova and to work with the Moldovan government and business leaders to foster a favorable business climate for foreign trade and investment. Today, AmCham Moldova members are almost 65 companies ranging from large international companies to small Moldovan companies.