OREANDA-NEWS. January 25, 2010. COMSTAR – United TeleSystems (JSC COMSTAR-UTS, LSE: CMST), the leading supplier of integrated telecommunication solutions in Russia and the CIS, and Eldorado, the largest retail trade chain selling household and electronic appliances in Russia and Eastern Europe, announce the launch of the STREAM universal Box Product to enable an individual broadband Internet access sold at HiTechnic sales booths located within most of Eldorado household appliance supermarkets.

HiTechnic sales booths are located right at the centre of stores; clearly visible from all directions and attract customers’ attention. These departments sell Box Products, software, hardware components for personal computers, and provide maintenance for the products sold. Only highly competent technical experts are employed to work in these departments. In these booths, STREAM Box Product is merchandized on special brand-coloured shelves.

Eldorado chain is now a one more retailer to sell the STREAM product.

“Thanks to STREAM, a universal Box Product, and an expanding selling chain, our users may quickly get connected to the Internet independently, which is always of great importance for new subscribers, while COMSTAR has got a chance to offer their services in non-profile retail chains as well, Sergey Terpugov, Business Manager for Mass Market Operation of OAO COMSTAR-UTS, said – Co-operation with Eldorado is very attractive for us, first of all, because we have another option to position our services in one of the most popular retail chains”.

STREAM Universal Box Product comprises a ZTE ZXDSL 831 A II modem with ADSL2+ and IPTV support; StreamWizard auto configuration CD-ROM for independent PC configuration of Internet connection on a Plug & Play basis; an access scratch card with authentication credentials to get access to Internet and user Personal Cabinet, and a telecom service provision agreement.