Unicredit Launched New Information Campaign
OREANDA-NEWS. January 18, 2010. On flights from
The Ticket-Folder includes a "winning ticket" which offers the passenger a chance to win a VIP City Weekend in one of three European cities. It is valid for two persons including flight and hotel accommodation sponsored by Austrian Airlines and Hilton Hotels. To participate the passenger can either fill in a card or send an e-mail or SMS with the required answer.
What we want to achieve:
- Spread the message of UniCredit`s cross border competence
- Approach business people in the moment they are about to cross borders -> in the airplane
- Support the internationalisation of our (potential) customers
Advantages:
- Strengthening of our brand
- Unconventional approach of business people/decision makers
- Ideal potential for business development
We are sure this campaign will increase the awareness of our group-wide services and products.
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