OREANDA-NEWS. December 17, 2009. Ingosstrakh IJSC offers a new SMS service to its comprehensive insurance customers. A partner of the insurance company, the new service provider is i-Free – a mobile content industry leader in Russia and CIS. Now Ingosstrakh customers will be able to receive SMS-messages, informing them of their comprehensive insurance policy expiry date.

Commenting on cooperation with i-Free, Yekaterina Pilipchuk, the Head of Customer-Oriented Technologies of Ingosstrakh, noted: "We are trusted by millions of our customers, and we take all the efforts so that they not only feel secure, but comfortable in our cooperation. Mobile technologies enable us to significantly improve communications, and we are positive that the SMS service implemented in cooperation with i-Free, a leading content provider, will be useful to our customers ".  

SMS-messages will display comprehensive insurance policy number and date of its expiry. This will significantly improve efficiency of customer communications.

Moreover, i-Free system will automatically differentiate phone numbers by geographic location, enabling timely delivery of messages for various Russian regions. As a result, customers will receive SMS-messages in daytime only.

Renata Adler, Mobile CRM Head of i-Free, when commenting on the service’s launch, emphasized: "Such information services are very easy to set up and, which is by no means unimportant, are low-cost. At the same time, they are very helpful in raising customer loyalty, because such services are always perceived positively ".

The service is available to Ingosstrakh IJSC customers in Moscow and Moscow region.

i-Free is a leading business mobile services and content market player in Russia and CIS: i-Free partners include financial market companies, service business companies, pharmaceuticals companies, logistics, travel, insurance companies and many others. The company was founded in 2001. At present, customer base of the company counts over 58 mln. unique users. Today i-Free services are available in over 80 countries all over the globe. i-Free headquarters are based in Saint Petersburg, the company also has offices in Moscow, Ukraine, Kazakhstan, Brazil, India, Mexico, China.

i-Free operations embrace various industries and areas of business: the company develops and supplies innovative solutions for financial markets, e-commerce and mobile commerce, mobile content-services market, FMCG, media and other markets.