ROSHEN Named Best in Rating of Reputation Capital in 2009 Year
OREANDA-NEWS. December 02, 2009. According to the results of the special research, conducted by the Reputation Capital Company, the best Company of the Reputation Level in 2009 year among the Ukrainians tuned out the ROSHEN Corporation. The research "The Ukrainian's Most Reputable Companies" is the part of global project "Global Reputation Pulse" (The World's Most Reputable Companies), which annually conducted by Reputation Institute in 32 countries.
On the basis of information about a level gross profit, in Ukrainian part of research were included 24 companies which tested by next components of reputation: products/services, management, effectiveness, conditions of labour, innovation, leadership and social responsibility. The comparison of these components in the world and in Ukraine demonstrate, that quality of products and services is the most important for consumers in Ukraine and has the greatest influence on the loyalty of consumers to the company (24,7% in Ukraine against 17,5% in the world). On the second place by meaningfulness in the world and in
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