OREANDA-NEWS. December 01, 2009. Pharmexpert Market Research Center (Bionika Group), a dynamically developing company and the leader of the Russian pharma analytical research services market, has changed its corporate logo and style.

Pharmexpert's new corporate logo and style were designed and developed by Creative Agency YU that is part of Advertising Agency Aaron Lloyd (also Bionika Group).

Art director of Creative Agency YU Igor Denisov worded the main idea underlying this new style as follows: "While working on Pharmexpert rebranding we aimed at making the new corporate logo more democratic, more stylish, modern, and laconic; at the same time, we attempted at retaining the main idea inherent in the previous version of the logo, viz. technologicity, development, and aestheticity".

Pharmexpert CEO Nickolay Demidov explained this rebranding by the necessity to more explicitly convey the company's present status that may be characterized as LEADERSHIP, INNOVATION, and HI-TECH.