OREANDA-NEWS. November 26, 2009. In accordance with the order of the company’s CEO, Mr. Artashes Sivkov has been appointed to the position of Deputy CEO of ROSNO, responsible for coordination and operational control of the Market Management Sector, comprising the company’s strategic development department, product analysis and development department, marketing department, customer service development department, and corporate project development department, reported the press-centre of ROSNO.

In this position, Mr. Artashes Sivkov will coordinate operations of the company’s key units: Strategic Business Development Department, Marketing Department, Customer Service Monitoring and Development Department, Product Analysis and Development Department, and Corporate Project Development Department. Previously, operations of these units were supervised by Mr. Veit Stutz, who continued his career in the headquarters of Allianz Group (Munich, Germany).

"The Market Management philosophy, with the client at its core, is the platform whereon the company bases all its operations. Artashes is facing a huge challenge: taking charge of one of the most important sectors, to spread and embed the Market Management philosophy into operations of all units. The strategic planning based on profound understanding of the clients’ needs, market research, product development and communication of our value propositions to the target audience are all important factors that move the ongoing process of making ourselves even more focused on the consumers’ interests. I am pleased to welcome Artashes in Allianz and ROSNO Group, and I am certain that he will make a significant contribution to achieving our strategic objective of attaining leadership in the Russian insurance market", commented on this appointment Mr. Hannes Shariputra Chopra, CEO of IC ROSNO.

Mr. Artashes Sivkov was born in 1982 in Pyatigorsk. In 2006, he graduated from the Russian State University of Physical Culture, majoring as Coach/Teacher, and in 2009 he completed postgraduate studies in the State University of Humanitarian Sciences by the Russian Academy of Sciences, majoring as Sociologist/Culturologist. He started his career in 2003 as business development manager in the Russian representative office of Webasto, eventually growing to sales director. Since March 2006, he held position of sales director in TNT Express Worldwide CIS, in charge for business development in Russia. In September 2007, he was appointed Deputy CEO and Commercial Director of IC AlphaStrakhovanie-Zhizn.

The market management philosophy represents the approach to managing business processes, which implies focus on the customer (its needs and wants) and market changes. The key role in the concept is played by customer service and its quality.