OREANDA-NEWS. November 25, 2009. On-line library of Russian press publications Publiс.Ru jointly with PR agency PROSTOR: PR& Consulting conducted research of informational transparency of Russian audit companies. Informational availability of 155 audit companies in socio-political and business mass media of Russia was analyzed, reported the press-centre of FBK.

According to the research, FBK is followed far behind in the rating.

Number of publications with references to FBK in central and regional press considerably exceeds other companies. The second position belongs to PWC: if, in terms of references in central printed press they are slightly behind FBK (818 and 800 correspondingly), positions of PWC in regional mass media are approximately twice as weak (469 and 271 correspondingly).

Presenting the research, Roman Maslennikov, General Director of PR-Agency PROSTOR: PR& Consulting stated, “It has been the first experience of gradating audit companies in the rating of informational transparency, publicity and PR-activity. Through that we cultivate fondness of informational transparency: the ones open to interaction with mass media are successful in business. Nuclei of the two ratings, rating of publicity and rating of business turnover, overlap not coincidently. I’m sure that when you increase PR-activity you can’t but succeed in your business. The most important is to understand PR-technologies as what they really are: extended in time and elaborate tools for delivering information”.

Top 10 in terms of informational activity of Moscow audit companies:

1. FBK (PKF)

2. PricewaterhouseCoopers

3. Finexpertiza

4. 2К Audit - BusinessConsulting

5. BDO Unicon

6. Intercom Audit

7. Business Systems Development

8. Baker Tilly Russaudit

9. ICLC

10. Marillion
You may see a detailed report on the results of research and a complete rating on web-sites of its initiators: PROSTOR: PR&Consulting, http://msk-pr.ru/company/news/48.html и Public.Ru www.public.ru, section: News (all in Russian).