OREANDA-NEWS. November 23, 2009. Proceeding with a sales promotion programme in the regions, in autumn 2009 PAVA conducted a “yellow price-sticker” promo-action in one of the largest Moscow retail networks. It focused on the flour product of the “Altay-Batyushka” line, in a 2-kilo package.

Pallet layout and yellow stickers are the most favoured techniques, often used by the Altay grain processor to encourage retail distribution growth. They invariably meet the initial projections and justify the cost. This time, the company said results outstripped expectations several times.

Earlier this season, the promo campaign made a thriving start in the Tyumen region where sales figures increased five-fold.

“Such results are pleasing, but it is more important that the rising trend in sales continues after the campaign is over. We measure success in terms of seeing customer make repeated choices in favour of our products, which confirms appreciation of their quality”, says Andrey Ananin, PAVA Managing Director.