OREANDA-NEWS. November 18, 2009. The CJSC “Aeroflot-Nord’s” shareholders – the OJSC "Aeroflot-Russian Airlines" and the LLC "Aviainvest" have made a decision to change the Airline’s brand name. Beginning form December 1st, 2009, the CJSC “Aeroflot-Nord” will use its new brand name “The closed joint stock company “Nordavia – Regional Airlines”.

The brand name change will help to define the subsidiary’s role in the strategy realization of its parent company “Aeroflot-Russian Airlines”. Operation under the new brand name will allow “Nordavia – Regional Airlines” to better position itself as a regional airline focusing its attention on the market of North-Western Russia.

As has already been reported, “Aeroflot-Russian Airlines” subsidiaries’ brand names change will not lower the mother airline’s requirements for quality of services and safety. The Russian flag carrier plans to develop its subsidiary companies “in market segments different from those operated by the mother company and using opportunities of regional basing.”

After brand name change (from “Aeroflot-Nord” to “Nordavia – Regional Airlines”)  the Airline will keep its traditional aircraft colouring, flight numbers and schedule, as well as fare system, frequent flyer programs, systems of bonuses and corporate agreements. All air ticket purchased for “Aeroflot-Nord’s” flights before the brand name change will be valid. The Airline’s representatives and sales offices are to work as usual. Passengers in cities where the Airline has no representatives or sales offices can purchase tickets via “Aeroflot’s” representatives or other sales agencies. Call centre number will also be kept unchanged – 8 800 200 00 55.