OREANDA-NEWS. October 22, 2009. According to the results of 3Q2009 the volume of term deposits of individuals opened with BTA Bank exceeded 6 billion rubles (as of October 1, 2009), having increased in 3Q this year by more than 24%, reported the press-centre of BTA Bank.

As of October 1 last year the Bank’s portfolio totaled 4.2 billion rubles. BTA Bank shows dynamics of growth of its deposit portfolio higher than the market one does. For example, medium-term growth in respect to the TOP-50 Russian banks in July this year totaled 3%, growth of BTA Bank’s portfolio reached 6.4%, in August medium-term growth was 3%, growth of BTA Bank’s portfolio amounted to 8.6%. In September growth of the volume of term deposits with BTA Bank without taking into account demand deposits totaled 7.9%.

- The dynamics of growth of the deposit portfolio resulted from the large-scale campaign aimed at promotion of term deposits, which started in August this year. The Bank relied on simplicity, understandability and attractiveness of offered products and chosen means of advertising communications. The absolute leader of the product line of the Bank became the Urozhainy deposit with simple, understandable and attractive terms and conditions - says Head of Advertising and PR at BTA Bank Timur Dilmukhambetov.

Before the end of 2009 BTA Bank intends to launch to the market a new deposit suggesting advanced payment of interest.