OREANDA-NEWS. October 16, 2009. The final of the national PR projects contest Pravda Awards, which was held for the forth time in the framework of European PR Congress, took place on Friday, October 9, in Radisson SAS hotel in Kiev. Ms. Alexandra Afanasyeva, director of Oranta’s Corporate Communications Department, was on the jury of the contest.

This year the jury consisted of 9 recognized communication experts from Ukraine, Russia, France, the U.S. and Great Britain. According to the rules of the contest, the jury was chosen on the basis of equality of foreign and Ukrainian experts, representatives of agencies and companies. Projects were evaluated on such criteria as effectiveness, creativity and compliance to the code of ethical standards.

"All projects were very interesting this year. Despite the economic crisis and possibly due to it, Ukrainian communication specialists managed to demonstrate outstanding effectiveness. Besides, it was gratifying to work with both organizers of the contest and my fellow jury members," Ms. Alexandra Afanasyeva said.

The national PR projects contest Pravda Awards is the most prestigious PR award in Ukraine. The contest has been held by the Ukrainian Public Relations Association since 2006. More information about the contest can be obtained at http://www.pravdaawards.org.ua.