OREANDA-NEWS. October 14, 2009. At the Saint Petersburg Mega Parnas trade centre, an unusual promotion action of BTA Bank took place. Under promotion of the Urozhainy (Yielding) deposit the Bank gave to visitors of the trade centre red and green apples, which became the symbol of the advertising campaign of the Bank’s most popular deposit, which earns 17% per annum in just a half year, reported the press-centre of BTA Bank.

Over two days the Bank made the existing and potential customers happy with a hundred kilograms of ripe fruits. The promotion action took place within the framework of the Financial Products to the General Public exhibition.

- Apples attracted attention of people with their vivid colours and odor. Along with other arsenal of advertising products, the stand of BTA Bank was decorated with real water-melons, which were given by the Bank to participants of a quiz on the subject of knowledge of financial products. As a result the guests of the exhibition had no doubts in the advantages of the Urozhainy deposit, promotion of which, starting from August this year, runs full speed ahead in all regions of the Bank’s presence – says Anastasia Savkina, principal specialist of sales development at the Saint Petersburg branch of BTA Bank.

Every year BTA Bank takes part in exhibitions held by Association of North-West Banks and every time does its best to make a pleasant surprise to participants and guests of the exhibition.

The Saint Petersburg branch of the Bank extends its thanks to the Association of North-West Banks for the support given when holding the promotion action. Video and photos of the event can be watched on the website of the Association of North-West Banks www.nwab.ru.