OREANDA-NEWS. October 13, 2009. For the purpose of further increase of competitiveness at the Russian market of beer the Heineken Group of Companies in Russia took a decision to suspend production of beer at production facilities of the affiliate “Pivovarni Ivana Taranova” in Novotroitsk. Production of brands of the enterprise will be transferred to production capacities of breweries “Patra” in Yekaterinburg and “Shikhan” in Sterlitamak.

As a result of the decision which was taken the company forecasts increase of efficiency of production in the Urals Region and creation of favorable conditions for investment in Russian business on a long-term basis.

Unfortunately, stopping of production of the affiliate “Pivoarni Ivana Taranova” will lead to reduction about 140 employment positions. Employees the positions of which will be reduced the company provides a full compensation package in compliance with norms of the Russian legislation. Management of the company takes additional measures on increase of the level of the compensation and the social package and also provides an opportunity for employees of the enterprise to take part in the consultation program of the human resources agency for the purpose of increasing of their competitiveness so that they get employed in other industries.

Dimitar Alexiev, President of the Heineken Group of Companies in Russia, is quoted as saying that “During several years our company has been investing a lot in the Russian beer market. As a result of implementation of large investment projects on extension and modernization of production capacities at “Volga” and “Patra” affiliates, we ensured a considerable number of production capacities on the territory of the Urals and in adjacent regions. Now it is important to use the production and technical potential of the company in this region of Russia. Consolidation of capacities at the nearest production sites of “Shikhan” and “Patra” breweries guarantees a possibility of further increase of productive capacity of the whole company in general and will promote growth of profitability of business in general”.